Modern businesses use WhatsApp as much as individuals today. It helps them reach their customers faster in an asynchronous way and establish much closer relationships. 

Businesses use WhatsApp in several ways, for example, client communication, project management, customer service, marketing, and sales. However, WhatsApp isn’t very well integrated with other business tools. Cooby solves this and supercharges WhatsApp to make it an efficient, and collaborative platform that integrates easily with CRMs.

Let’s dive into the details of what more you can do on WhatsApp.

How professionals use WhatsApp to streamline business operations

WhatsApp is a versatile communication tool that many businesses use to streamline business-related tasks and activities. 

Communicate with clients

WhatsApp establishes a direct line of communication with clients. It helps you answer client queries provide real-time updates on projects and get feedback. 

The communication gets more asynchronous and better targeted while maintaining the platform's informal feel.

Manage projects

One can also create project groups where team members can share updates, collaborate on tasks, and discuss ideas. This helps businesses track project progress, identify potential issues, and ease team communication. 

By using WhatsApp, consultants can ensure that team members stay connected even when they’re working remotely.

Support customers and clients

Businesses can use WhatsApp to answer customer queries, provide support, and send updates. Furthermore, consultants can provide a more efficient and personalized customer support experience.

Moreover, it helps businesses network better with potential clients, partners, and industry expert. One can join WhatsApp groups related to their industry and share their expertise.

Promote services or products

Some businesses use WhatsApp as a marketing tool to promote services or products. One can create WhatsApp groups or broadcast lists to send marketing messages to potential customers.

It’s a sure-shot way to reach a large audience quickly and cost-effectively, while being more targeted with your messaging.

Share progress updates

Managers can use WhatsApp to share progress updates with clients or team members. They can provide quick and frequent updates and keep stakeholders informed.  

It’s essential for businesses to ensure that everyone is on the same page when it comes to project management.

Coordinate sales activities

Businesses can create a sales group where team members share leads, discuss strategies, and coordinate follow-ups. One can streamline WhatsApp sales process, improve collaboration, and increase efficiency.

Consultants, sales leaders, or agency owners can use WhatsApp to share sales collateral. This includes brochures or presentations with potential clients. By using WhatsApp, consultants can provide a more personalized and engaging sales experience. This increases the chances of converting leads into customers.

With these aspects, you can use WhatsApp to supercharge your productivity and take your work to the next level.

How professionals can get more out of their WhatsApp

Over 2.4 billion people use WhatsApp worldwide. While it’s primarily known for its messaging, several features can help scale productivity for businesses and individuals alike. Here are some of the most useful WhatsApp tools to help you work smarter, not harder.

WhatsApp broadcast lists

Broadcast lists allow you to send a message to multiple recipients without creating a group chat. This is useful for sending messages to a specific group of people, such as clients or team members, without having to individually select each person every time you send a message.

WhatsApp status

WhatsApp Status allows users to share updates with their contacts in the form of text, photos, or videos. This is a great tool for sharing updates about work projects or personal accomplishments. This can help keep team members informed and engaged.

WhatsApp group video calls

WhatsApp Group Video Calls allow for up to eight people to video chat at the same time. This is a useful tool for remote teams or those working from home. It allows for face-to-face communication without having to be in the same physical location.

Best Practices to be more efficient on WhatsApp Business

WhatsApp Business can be a valuable tool for startups and SMBs to connect with customers and provide support. It also promotes products or services. To be more efficient on WhatsApp Business, companies should follow these best practices:

Establishing communication guidelines

Businesses should establish clear communication guidelines for their team members using WhatsApp Business. This includes setting expectations for response times, and tone of communication. One can also communicate when to escalate issues to managers.

Protecting confidential information

Businesses should ensure confidential information is not shared over WhatsApp Business. This includes customer information, financial data, and any other sensitive information. Businesses should also ensure that all team members are aware of the importance of protecting confidential information.

Avoiding message overload

Businesses should avoid overwhelming customers with too many messages on WhatsApp Business. Instead, they should send messages that are relevant, timely, and informative. Sending too many messages can lead to customers blocking or unsubscribing from the business.

Keeping conversations organized

Companies should organize their WhatsApp conversations by using tools like Cooby to increase their productivity. They can also use tabs to categorize messages. This helps businesses keep track of customer inquiries and do follow-ups efficiently. 

Setting boundaries for communication after work hours.

Businesses should set boundaries for communication on WhatsApp Business. This includes establishing specific timelines when team members should not send or respond to messages. This can help prevent burnout and ensure team members have time to recharge outside work hours.

By following these best practices, businesses can use WhatsApp Business to connect with customers, provide support, and grow their business. 

How Cooby increases WhatsApp productivity

Cooby is a productivity tool that enhances WhatsApp messaging experience by providing useful features for better communication and time management.

Get started with Cooby for free

Cooby increases WhatsApp productivity through various features, including:

  • Organized inbox: Cooby allows users to organize their WhatsApp inbox into tabs like unread, awaiting reply, follow up, and any custom tab based on your preferences. 
  • Template feature: Cooby enables users to create and save message templates for efficient communication. 
  • Broadcasts: Users can send messages to multiple contacts at once with Cooby's broadcast feature.
  • CRM integrations: Cooby integrates with various CRM tools to streamline communication with customers.
  • Inbox Zero: Cooby's new feature helps users declutter their WhatsApp inbox by closing and snoozing chats as you address them.
  • Notes: Users can take notes and set reminders within Cooby to stay organized and on top of tasks.
  • Texting to unsaved numbers:With Cooby, you can send messages to phone numbers that are not saved in their contacts, saving time and hassle.

Bottom line

WhatsApp is a powerful tool for businesses to enhance productivity. Tools like Cooby further help customer-facing teams to become more efficient and effective on WhatsApp. Take a Cooby's free trial and ace up your sleeve against competition on the market.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

Acerca del autor

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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