It’s safe to say that WhatsApp is an undisputed leader when it comes to user share. 

Available in over 180 countries, with unparalleled language support, it’s not surprising that it has such a huge market share.  An average user opens WhatsApp about 23-30 times a day. Businesses have tapped into this trend by expanding their presence on the communication platform. 

However, the standalone application on mobile or desktop simply does not cut it; it needs extra features to support sales, marketing, and support functions.

Enter WhatsApp tools.

In this article, we will look at different types of WhatsApp tools like WhatsApp management tools, WhatsApp marketing software, and chatbots to fuel your business growth in 2024.

There is no “best” when it comes to selecting Whatsapp tools. Every tool servers a unique purpose for its target user base. You should have a clear understanding of your requirements, and budgets while seeking the right WhatsApp tool for your business.

WhatsApp management software 

WhatsApp management software helps businesses with features to organize their WhatsApp inbox for maximum productivity and focus. They offer functionalities ranging from organizing WhatsApp chats, broadcasting messages, inbox zero, to CRM integrations. 

Before we dive into the depths of WhatsApp management software. Let’s start with the basics. 

What is WhatsApp management?

WhatsApp management is the process of handling WhatsApp to improve communication within teams and companies. It includes functionalities such as contact management, centralizing groups and conversations, sorting chats, inbox zero, CRM integrations and more. 

Top features to look for in WhatsApp management software

Some of the top features you should look for in WhatsApp management software are:

  • Inbox zero ensures no unread or pending messages in the inbox. It helps reduce stress, improve focus, and boost productivity.
  • CRM integrations sync your WhatsApp contacts and conversations with your CRM software to access customer data easily.
  • WhatsApp events creates and schedules events on WhatsApp while syncing them with your Google Calendar.
  • WhatsApp reminders help you set reminders in WhatsApp for any chat or task. This helps you follow up on conversations, reply to messages, or send important details. 
  • Notes ensure you don’t lose important information.
  • Mentions helps you tag your team members in relevant chats to ensure they can join critical conversations without silos.
  • Automatic messages creates and sends predefined messages to greet new customers or inform them of your availability.
  • Tabs help you find messages quickly through filters such as unread, groups, or broadcasts. 
  • Templates allow you to customize frequently sent messages and save them for future.
  • End-to-end encryption ensures chats, voice messages, images, and audio/video calls are secure and private.

1. Cooby

Cooby is a popular name among WhatsApp management software that help you take your inbox productivity to the next level. It transforms the communication platform into a powerful sales and support channel. The solution is designed for those who want to leverage WhatsApp to manage customer communications with efficiency.

Cooby costs $4.99 per user, per month, when billed every 6 months. You can get started for free today with a 7-day trial, with no credit card information required.

Top features:

Below are some notable features of Cooby.

  • Organize conversations into custom tabs to find conversations faster and boost productivity. 
  • Add notes to any WhatsApp conversation, view history, and edit them anytime.
  • Set reminders for any WhatsApp conversation, so no chat slips through.
  • Use custom message templates to frequently send messages like greetings, confirmations, or requests for feedback.
  • Schedule events right from WhatsApp, including calls or meetings. Easily sync events with Google Calendar and get notifications before they start.
  • Connect WhatsApp with the CRM of your choice, including HubSpot and Salesforce. This lets you export or backup data, automatically create client profiles, keep track of meetings, conversations, and tasks. 
  • Easily send messages to unsaved numbers from your desktop. This helps to reach out to new leads or contacts without having to save them on your phone
  • Ensure no unread messages with inbox zero. With Cooby, you can see unread message in a tab. You can close important chats to reach inbox zero.
  • SOC 2 Type 2 compliant proves Cooby’s commitment to security and data protection.

Pros and cons

Below are some pros and cons of using Cooby according to customer testimonials and reviews.

  • It brings order to an out-of-control WhatsApp inbox
  • Message filtering, especially grouping unread ones
  • CRM integration brings visibility into the customer lifecycle
  • Simple and easy-to-navigate UI
  • Excellent customer support

Download Cooby’s Chrome extension and leverage the tool’s power to customize your WhatsApp inbox for productivity, focus, and peace of mind. It’s best suited for people who use regular WhatsApp or WhatsApp Business at work. 

Get started with Cooby for free
  • Cooby may need to catch up at times. However, it's a relatively new product and isconstantly improving. 
  • It’s yet to support a few CRM solutions on the market.

2. WA Web Plus

WA Web Plus is another player in the market that provides an extension to improve your WhatsApp Web experience. With WAW Plus, you can access marketing and business tools that help you promptly communicate and respond to your customers.

Their pricing starts from $11.99 per month and go up to $39.99 per month when billed annually.

WhatsApp Tools for productivity - WA Web Plus

Top features 

Below are some notable features of WA Web Plus.

  • Integrations with multiple apps
  • Customizations
  • Message broadcasting
  • Auto-replies
  • Scheduled messages
  • General analytics
  • Contact activity tracker

Pros and cons

Below are some pros and cons of using WA Web Plus according to customer testimonials and reviews.

  • Dark mode for WhatsApp Web
  • Contact activity tracker
  • Contact lists export

3. WA Toolbox

WA Toolbox is a WhatsApp management solution that aims to make the WhatsApp Web smarter. Whether you use WhatsApp for personal or professional purposes, WA Toolbox seeks to help you achieve your goals faster and easier. 

WA Toolbox has four pricing plans depending on your requirements, starting from $23.99 per user per month, $39.99 per month, and goes up to $79.99, all billed annually. 

WhatsApp Tools for productivity -  WA Toolbox

Top features

Below are some notable features of WA Toolbox.

  • Automated responses
  • Custom templates
  • Workflow automation
  • Integrations
  • Pin unlimited chats

Pros and cons

Below are some pros and cons of using WA Toolbox according to customer testimonials and reviews.

  • Simple and easy-to-use UI
  • Good customer support

WhatsApp marketing software

Below are three popular WhatsApp marketing tools on the market. Before we dive into the details let’s start with basics.

What is WhatsApp marketing?

WhatsApp marketing is promoting a brand through WhatsApp. It helps companies widen their audience, strengthen customer relationships, and improve sales. You can convert more leads into customers and provide continuous support. You can also use WhatsApp to send personalized messages, share rich media content, create loyalty programs, and collect feedback.

Top features to look for in WhatsApp marketing software

WhatsApp marketing solutions offer a convenient way for businesses to send marketing messages and alerts to customers on WhatsApp. It has become the go-to platform for modern companies to gain more customers. Some of the top features of WhatsApp marketing software are: 

  • Ability to send bulk messages to contacts or groups quickly.
  • Create customizable broadcast lists and campaigns, and showcase product or service catalogs.
  • Send multimedia messages with rich media content and emojis.
  • Auto-reply capabilities to automate customer service and engagement.
  • Collect customer data from direct conversations and groups.
  • Track target audience location and send them personalized suggestions.
  • Measure analytics and performance of marketing campaigns on WhatsApp.

4. Sendinblue

Engage with your contacts and build better customer relationships through targeted and meaningful communication using Sendinblue, an all-in-one marketing platform. The all-in-one solution covers the entire marketing funnel with marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM, and transactional messages.

Sendinblue has various pricing plans to choose from, starting from $25 per month to $65 per month, both billed annually, and a custom-priced enterprise plan. They also offer a free forever plan, with limited functionalities. 

WhatsApp tools for marketing - Sendinblue

Top features

Below are some notable features of Sendinblue. 

  • WhatsApp API integration for segmentation, sign-up forms, and more for WhatsApp campaigns
  • Create and send WhatsApp campaigns within the application and schedule them if needed.
  • Track and measure campaign performance
  • Streamlined contact management

Pros and cons

Below are some pros and cons of using Sendinblue according to customer testimonials and reviews.

  • Multi-channel marketing functionalities
  • Campaign streamlining
  • Easy to set up and use
  • High cost
  • Contact management
  • Poor customer support

5. AiSensy

AiSensy helps businesses connect with customers and prospects through WhatsApp. With AiSensy, businesses can create WhatsApp chatbots, send personalized messages, automate notifications, and provide support. AiSensy also analyzes customer behavior and preferences and gives insights. As a result, AiSensy aims to help businesses boost conversions, retention, and loyalty using WhatsApp as a communication channel.

AiSensy’s plans start from $18 per month and go up to $40 per month, both billed annually. They also provide custom pricing for Enterprises.

WhatsApp tools for marketing - AiSensy

Top features

Below are some notable features of AiSensy.

  • Chatbot to human takeover in conversations
  • Audience segmentation
  • Chatbot integration
  • User profile capture through CRM
  • Template messages
  • Agent rules

Pros and Cons

Below are some pros and cons of using AiSensy according to customer testimonials and reviews.

  • Functional and reliable
  • Ease of use


WATI is a WhatsApp marketing platform that allows you to connect with your customers on the communication channel. It's an official partner of WhatsApp API. WATI can help you increase your customer engagement and conversions on WhatsApp by reaching out to many users, and it offers different pricing plans based on your needs and budget. WATIoffers both a monthly and yearly plan, costing $48 a month or $480 a year.

WhatsApp tools for marketing - Wati

Top features

Below are some notable features of WATI

  • Personalization
  • Custom responses
  • Live chat
  • Analytics
  • Escalation support
  • Custom notifications
  • No-code platform

Pros and cons

Below are some pros and cons of using WATI according to customer testimonials and reviews.

  • Intuitive and easy to use
  • Detailed documentation
  • Analytics and insights

WhatsApp chatbot software

Below are some popular WhatsApp chatbot software on the market. Before we dive into the details let’s start with the basics.

What is a WhatsApp chatbot?

A WhatsApp chatbot is a software solution that interacts with users on WhatsApp and provides automated responses to their queries. The chatbots are meant to simulate human conversation and can understand natural language queries and provide real-time responses. 

It supports in customer service, sales and marketing, and scheduling appointments. You can program these solutions to respond to specific keywords or phrases and integrate them with other systems to provide personalized and contextualized responses.

Top features to look for in WhatsApp chatbots

Some of the top features to look for in WhatsApp chatbots are:

  • NLP: Chatbots need NLP capabilities to understand queries and respond appropriately. 
  • Quick responses: WhatsApp chatbots should have the functionality to respond quickly and efficiently without delays. 
  • Multi-language support: Chatbots should offer multi-language support to help users across various diverse locations.
  • Personalized responses: You should be able to tailor responses based on different user behavior patterns. 
  • Integrations: A chatbot should be able to integrate with CRM software and analytics tools. 
  • Handover: WhatsApp chatbots need to provide the ability to seamlessly hand over conversations to human agents whenever necessary and switch back. 

7. Gupshup

Gupshup allows businesses to build and deploy intelligent chatbots on WhatsApp using their native platform. Gupshup provides various advanced tools and APIs to help businesses enable the communication platform for various use cases such as marketing, commerce, and support. 

Gupshup offers customized pricing and you can get in touch with them to know more.

whatsapp chatbot tool - gupshup

Top features

Below are some notable features of Gupshup.

  • Notifications and alerts
  • Live, automated customer support
  • Build custom chatbots according to use-cases
  • Custom integrations

Pros and cons

Below are some pros and cons of using Gupshup according to customer testimonials and reviews.

  • Easy to set up and use
  • Good customer support
  • Cost efficient
  • Easy API integration

8. Landbot

Landbot is a robust platform that empowers you to create WhatsApp chatbots. Landbot allows you to create personalized marketing campaigns, engage with existing customers, and improve customer service within WhatsApp. It's a no-code platform that is easy to use, allows you to test the environment on mobile before deployment, has a good set of integrations, and lets you track metrics.  

Landbot has three paid plans starting from €24 and €60 per month and goes up to €300 per month when billed annually. There are also additional charges if you need extra chats or seats. They also offer a free forever plan with limited functionalities. 

WhatsApp chatbot tool - landbot

Top features

Below are some notable features of Landbot.

  • Customized branding
  • Workflow management
  • Live chat
  • Analytics
  • A/B testing
  • Role-based access

Pros and cons

Below are some pros and cons of using Landbot according to customer testimonials and reviews.

  • Highly flexible solution
  • Bot-builder supports complex workflows
  • Good support

9. Engati

Engati’s WhatsApp chatbots allow users to seamlessly automate their business with a simple create and deploy platform. It provides tools for businesses of all sizes to build, manage, and deploy chatbots across various platforms, including WhatsApp, Facebook Messenger, and website chat. Engati utilizes NLP and ML technologies to understand user queries and respond with relevant information. 

Engati offers three subscription plans but has not made this information available publicly. You can contact them to know more.

whatsapp chatbot software - engati

Top features

Below are some notable features of Landbot.

  • Business verification
  • Custom templates
  • Streamlined customer service
  • Drag-and-drop chatbot creation

Pros and cons

Below are some pros and cons of using Engati according to customer testimonials and reviews.

  • Building flows is straightforward
  • User-friendly

WhatsApp tools - FAQs

What are WhatsApp tools?

WhatsApp tools are additional applications or services directly provided by WhatsApp or third-party developers that enhance user experience and offer new communication methods. These tools can make communication more efficient and provide additional features for users of the messaging app.

Which is the best productivity tool for WhatsApp Business?

Cooby is the best productivity tool for WhatsApp Business. With Cooby, you can exponentially improve your inbox productivity with customizability, reminders, notes, and integrations for a more seamless user experience.

Don't have a WhatsApp Business account? Create one new account in a few simple steps.

Why do modern businesses need WhatsApp tools? 

Businesses need WhatsApp tools to solve the central problem of managing several chats in the inbox. If you’re using WhatsApp for business purposes, messages can get out of hand and are difficult to manage. This leads to unread critical messages and reduced customer satisfaction.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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