Customer experience (CX) and personalization are critical to modern sales. When buyers navigate a personalized sales experience, their decision often inclines toward a brand that provides it. WhatsApp Business helps you deliver a customized sales experience to buyers while maintaining a strong connection.

According to a survey by Segment, about 49% of customers make an impulsive purchase after receiving a personalized experience. 

However, writing and sending several messages can be time-consuming. WhatsApp Business message templates provide pre-written messages that allow businesses to quickly and easily send greetings, order confirmations, appointment reminders, and more.

Let’s look at a few remarkable WhatsApp Business message templates to help you save time and deliver a better customer experience.

What is a WhatsApp Business message template?

WhatsApp Business message templates are pre-written messages that customer-facing teams use to communicate and engage their customers on WhatsApp. These templates can be customized to fit a business's specific needs and are designed to streamline communication and save time. 

Typically designed to strengthen customer relations, these message templates can help with order confirmations, appointment reminders, customer support responses, etc. Businesses can deliver a consistent and professional message with templates, improving customer satisfaction and loyalty.

Cooby helps you further improve CX and satisfaction score by equipping your team with WhatsApp tools and features to serve your customers better.

Get started with Cooby for free

Why should companies improve messaging on WhatsApp?

Creating a WhatsApp Business account can help equip businesses with a seamless communication channel with their customers. Below are some key reasons for companies to keep their messaging perfect on WhatsApp.

Brand building

WhatsApp can help businesses target potential customers and build a powerful brand image. With strategically crafted messages that promote brand value, products, and services, companies can gain a competitive edge in the market. 

A business can reach potential customers faster than others, establish a strong bond between customers and the brand, and adequately engage potential buyers until they’re ready to buy.

Customer satisfaction 

Customer satisfaction is critical to positive word-of-mouth, whether they're one-time or returning buyers. With WhatsApp's instant communication, businesses can keep customers informed, resolve issues quickly, and request feedback, building trust in the process.

This leads to higher engagement rates, and better customer satisfaction. With proper and timely messaging, this trust enhances to open up new repeat sales, upsell, or cross opportunities for your business. 

Loyal customer base

Businesses need a loyal customer base to have repeat sales. With WhatsApp's instant messaging, personalized promotions and messages make customers feel valued and exclusive, increasing the likelihood of their return. Learn more about how you can monitor sales messaging on WhatsApp.

Top 15 WhatsApp message templates and examples for businesses

Below are a few notable WhatsApp Business message templates and examples you can employ to enhance customer communication:

General WhatsApp Business message examples

These WhatsApp Business messages templates can be used to welcome new customers or wish them well on special occasions.

Example 1

Hey, {customer’s name}. Welcome to [your business]! 

As a first-time customer, we're excited to offer you an exceptional [discount percentage] discount. Just use code [discount code] at checkout to receive your savings. We're committed to providing you with great products and better service, so don't hesitate to reach out if you need anything. 

Thanks for choosing us. Happy shopping!

Example 2

Welcome! We're thrilled to have you connect with us.

We typically respond within X hours. In the meantime, you can use this XYZ code to get a welcome discount of [discount percentage].

Have a wonderful time shopping with us! 

Example 3

Hello [Customer Name],

Happy [Festival Name]! To spread some cheer, we're offering an extraordinary [discount percentage] discount on all our products. Just use code XXXX at checkout. The offers expire soon, take your deal as soon as possible.

Enjoy the festival season with your loved ones, and don't think twice about asking for help with your order.

Thanks for choosing [your business]!

Example 4

Hi [Customer name]! 

Thank you for reaching out to us. Your interest is greatly appreciated, and we thank you for contacting us. We will review it and get back to you as soon as possible, typically within XX hours. If you have any urgent questions or concerns, email us at [your email address]. 

Kind regards,

[your business] Team.

Learn how you can make your WhatsApp messages pop with style.

Business follow-up message examples

Use these templates to communicate with your customers, whether they've left items in their cart or haven't visited your website in a while.

Example 5

Hi [customer name],

We hope you have been enjoying your [XYZ product/service]. Here at [your business], we strive to ensure customer satisfaction and are continuously improving. If you face any problems while buying our product, please don't hesitate to let us know.

We value your feedback and use it to  cook up something extraordinary for you on your next visit. Thanks again for choosing us.

Example 6

Hey [customer name]! 

We noticed you left some goodies in your shopping cart and have devised a great solution. Here's an additional 10% discount – use this code XXXX. If there's anything more please don't hesitate to reach out. We’d be happy to help you with your questions.

Thanks for considering us. Hope to hear from you soon! 

Order confirmation message examples

These templates can be handy in updating your customers on different stages of their order confirmation.

Example 7

Hi [customer name]! 

We're glad you decided to purchase with us, and we can't wait to fulfill your order. We've already started processing your order, but if you have any questions or concerns, don't hesitate to reach out.

Keep an eye on that inbox, as we'll be sending updates shortly; it won't be long until your package arrive.

Thanks for choosing us!

Example 8

Hey [customer name], 

We just wanted to let you know that we've shipped your order, and it's on its way! We sincerely hope your experience is hassle-free. To help you track your order, here's the tracking number and link: [insert tracking number and link]. 

Feel free to reach out to our team for any issues. Nothing makes us happier than a customer well-served. 

Customer support message examples

These customer support messages will help you establish a better relationship with your customers. 

Example 9

Thanks for contacting us!

We're sorry to hear about the issue you're experiencing. We are more than happy to help you out. 

Can you please provide us with more information about the issue?

Example 10

Hello [customer name]! 

We wanted to follow up and make sure your issue was resolved. Please, do let us know if there's anything else we can do to help. We appreciate your patience and want to ensure your experience with us is a positive one. 

Thanks for choosing [your business]!

Form submission welcome message examples

Use these templates to greet and welcome new members to your community.

Example 11

Welcome aboard, [customer name]! 

We are delighted to have you join the ranks of our fabulous community. You will now be in the loop with updates and special promotions. Our team is always here if there's anything you need. Please don't hesitate to get in touch!

Thanks again for joining [your business]; let's make it grand!

Example 12

Hey [customer name],

Welcome to the [your business] family! You're now a part of the fabulous few who will access the best of all deals.

If there's anything else on your mind, don't hesitate - just let us know via email or social media so that we keep improving our services. 

Customer engagement message examples

Updating your customers on your products & services, and brand values increases engagement and likelihood of increased sales. 

Example 13

Hey there! We just wanted to let you know that we've updated our website to make it more user-friendly. Here are a few attractive features of our new website:

- Order in just a few clicks.

- Read about a product by just placing your cursor over it.

- Payment gateway integration for a seamless transaction.

Your feedback helps us improve and provide the best experience possible, so don't hesitate to chime in! 

Example 14

Hi [customer name]!

We appreciate you and want to let you know about our newest product line, [name]. Our team has taken the time to create resources that will help ensure these products provide maximum value for your money. Visit our website for more details or reach out with any questions - we're here for you 24/7.

Looking forward to continuing our journey and hearing what new adventures await with this fantastic new lineup!

Loyalty program message examples

Appreciating your customers for their loyalty to your business goes a long way in ensuring you get many repeat sales.

Example 15

Hey [customer name],

We wanted to show our sincere gratitude for your loyalty. We're excited to offer you exclusive access to our unique rewards program – a great way of getting even more value from us. With every purchase, collect points and unlock special offers only available with membership. Sign up today and begin earning some awesome rewards.

Thank You for being part of the [your business] family!

How Cooby supercharges WhatsApp Business inbox to communicate at scale

Cooby transforms WhatsApp Business into a hyper-productive and functional WhatsApp inbox where you can be most effiecent and effective in interacting with customers. 

WhatsApp can be troublesome with multiple chats landing in your inbox daily. Even though some how you try to get to the important ones faster, peace of mind and focus submerges in the chats flood sooner than you realize.

Cooby organizes these chats for you and keep the important ones in a separate tab, helping you achieve inbox zero every day, i.e. you get to all chats on time. Furthermore, you get an wide array of tools and features like WhatsApp broadcast, templates, reminders, notes, comments, CRM integrations and much more to make your life easier on WhatsApp

Take Cooby for a spin and unlock hyper focus on WhatsApp.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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