Streamlining operations can be tricky when managing several channel partners at a time. You need to offer proper support to let me be the voice of your company when they’re interacting with your future clients. 

This support includes equipping them with the right software and offering them relevant sales enablement content to pitch your products effectively. Below are the leading tools on the market that you can use to enable channel partners to sell better in a crowded market. 

Take a deep dive into these software solutions, and consider their pricing and top features to decide on tools you can use to support them. 

1. Cooby

Cooby makes it easier for customer-facing teams to manage conversations on WhatsApp efficiently. It supercharges WhatsApp with CRM integration and a range of productivity features like Inbox Zero, reminders, and notes.

The key benefit comes with how Cooby organizes WhatsApp chats in different tabs. It lets users focus on critical conversations first while other chats wait their turn. For example, you can create a tab named “channel partners”. Whenever you receive an update, you can quickly drop into the tab and address the update faster. Every new update from your channel partner will land on chats in the same tab.

This way, you’ll be able to focus solely on channel partners and address their needs faster, as they’ll be able to get you deals on different channels. 

Pricing: Starts at $15.99 per user per month. 

Why do channel partners use Cooby? 

Below are some reasons why businesses prefer Cooby. 

  • WhatsApp reminders ensure your team doesn’t miss vital tasks and appointments.
  • WhatsApp events let you schedule any event. 
  • WhatsApp notes help you note specific details or provide context to the team members regarding particular conversations.
  • WhatsApp message templates that help you send recurring messages with ease.
  • Excellent CRM integration with Salesforce and HubSpot allows you to streamline customer interactions.
  • Inbox Zero to maximize productivity and efficiency on WhatsApp.

2. Fireflies

Leveraging the power of AI, Fireflies helps businesses transcribe meetings across platforms, saving them precious productive hours. It integrates with several video-conferencing apps, like Google Meet, Zoom, Teams, and more, to generate transcripts in minutes.

Beyond transcription, the platform allows channel partners to automatically fill out their CRM by logging call notes, activities, and recordings under the appropriate contacts. 

Pricing: Its business plan starts at $19 per user per month.

Why do channel partners use

Below are some reasons why businesses prefer

  • The intelligent transcription transcribes meetings with near-flawless accuracy and differentiating between speakers. Its unique ability to summarize key themes and action items from a meeting can save channel partners countless hours of manual note-taking and follow-up. 
  • A user-friendly platform that operates as a discreet observer in your meeting, taking notes.
  • Its unique AI and sentiment filters review the meeting and serve as a tool to probe further into it to uncover some of the deeper issues. 

3. Reelay

Reelay helps channel partners save time preparing and attending meetings by offering precise note-taking and instant summaries. With one click, it integrates with all video conferencing apps, including Google Meets, Microsoft Teams, and others, and automates all admin tasks, including managing attendee lists, objectives, and note-taking.

Its fully searchable meeting library helps channel partners find any moment from any recorded meeting without wasting hours searching for and recalling it.

Pricing: Available on request

Why do channel partners use Reelay?

Below are some reasons why businesses prefer Reelay.

  • Its intelligent summaries and detailed action items help channel partners and other teammates understand the key takeaways of meetings at a glance.

  • The platform’s robust searchability allows managers to search all transcripts and video recordings by keyword, project name, or team member, saving them precious business hours.
  • Reelay’s enterprise-grade features make it a valuable tool for enterprise users with requirements for more security. 

4. ZoomInfo

Customer data is a business' biggest asset. ZoomInfo helps channel partners access the most accurate B2B contact data.

Beyond detailed customer data, ZoomInfo’s research team provides access to department org charts, decision makers’ direct dials, business emails, and curated insights about company initiatives. 

Pricing: Available on request

Why do channel partners use ZoomInfo?

Below are some reasons why businesses prefer ZoomInfo

  • The database and precise parameters help channel partners identify the most relevant markets and generate effective lists with the right contacts.
  • The platform offers easy tutorials and reliable support, making it user-friendly.
  • Easy integration with existing CRM solutions facilitates workflow automation, which enhances efficiency and ease of use. 

5. LinkedIn Sales Navigator

This flagship solution by LinkedIn enables channel partners to maintain close relationships with buyers and close high-value deals. This is enabled via robust search capabilities, and improved visibility into extended networks.  

This solution's primary objective is to help channel partners find relevant clients, understand their needs, and engage with them personally. 

Pricing: Starts at $70.64/month

Why do channel partners use LinkedIn Sales Navigator?

Below are some reasons why businesses prefer LinkedIn Sales Navigator

  • Drawing from LinkedIn's vast database, LinkedIn Sales Navigator offers mostly accurate data, making it a reliable solution. 
  • It is very easy to use, meaning channel partners do not have to spend endless hours training the team. 
  • The filters and deep insights offered by the platform help channel partners make strategic connections with relevant buyers. 

6. Seismic

Seismic is a unified enablement platform that equips customer-facing teams like sales and support with the right skills, content, tools, and insights to grow revenue and exceed their target.

Beyond training, Seismic enables channel partners to create content that resonates with the audience, increasing conversion chances. 

Pricing: Available on request

Why do channel partners use Seismic?

Below are some reasons why businesses prefer Seismic

  • Seismic’s ability to create and streamline original content helps channel partners save time spent on creating duplicate content.
  • Its advanced organization capacity helps companies share documents from different teams in one place without any back-and-forth. 
  • Channel partners can use the platform’s intuitive training and coaching process to improve the team's learning and upskilling.

7. Highspot

Highspot’s sales enablement platform offers intelligent content management, training, and contextual guidance, helping channel partners equip their teams with the right resources and skill set to maximize conversions and retention.

Beyond content management and training, Highspot enables teams to track and evaluate real-time enablement analytics to create better sales processes and more profound customer experiences.

Pricing: Available on request

Why do channel partners use Highspot?

Below are some reasons why businesses prefer Highspot.

  • The easy search functionality, which works like any other search engine, helps channel partners access any resource and content with just a few clicks. 
  • Intuitive and seamless content management often becomes a lifesaver, helping businesses save countless hours finding and locating content.
  • Channel partners also use its AI-powered actionable analytics to ensure that teams are providing a high-level customer experience to our users.

8. Zoho CRM

One of the leaders in the field, Zoho CRM helps channel partners organize and manage leads, leveraging AI to provide customers with a highly personalized brand experience.

It seamlessly integrates with your social media, allows you to search for relevant keywords, and shows if accounts using those keywords are your customers, prospects, or someone new to your business.

Pricing: Starts at $9.60 per user per month

Why do channel partners use Zoho CRM?

Below are some reasons why businesses prefer Zoho CRM.

  • Zoho’s ease of use and implementation means that channel partners can quickly get their teams up to speed without spending hours on training. 
  • Seamless social media integration allows channel partners to access the company’s posts, engagement, followers, audience, and performance in one place. 
  • Prompt customer support helps businesses get answers to their queries in no time.

9. Hubspot CRM

Hubspot CRM goes much beyond contact management. Channel partners can see and access the entire sales pipeline on a visual dashboard. Detailed reports on sales activity, productivity, and individual performance.

Businesses can also use Hubspot CRM to obtain live chat software, email template builders, meeting schedulers, and more. 

Pricing: Starts at $90 per user per month. 

Why do channel partners use Hubspot CRM?

Below are some reasons why businesses prefer Hubspot CRM.

  • Real-time analytics helps channel partners track website visits, deals, communications, meetings, tasks, and performance in depth. 
  • The platform’s scalability makes it a perfect fit for small and large businesses, with growth options as companies expand.
  • Its ease of use makes it easy to navigate.

10. Superhuman

Superhuman changes the way businesses look at emails. With split inbox functionality, channel partners can prioritize high-value conversations. Team members can set reminders to follow up on emails and save hours by automating common responses and recurring emails. 

Pricing: Starts at $30 per user per month

Why do channel partners use Superhuman?

Below are some reasons why businesses prefer Superhuman.

  • Email summarization saves channel partners countless hours they otherwise spend going through and managing their inboxes. 
  • Navigation speed makes working through inbox an absolute breeze for various stakeholders. 
  • Easy and seamless customer support helps channel partners get responses to their queries within 24 hours. 
  • The platform’s email writing capability helps channel partners quickly draft emails without putting in too much thought. 

Make the right choice

Channel partner management tools offer features to improve teamwork, increase sales, and strengthen partner relationships. With options ranging from advanced analytics to easy-to-use interfaces, there's software here to meet different business needs. 

Whether you're a small business or a large corporation, use this guide to choose the right software to equip your distributors, resellers, and agents to close more deals. 

Learn more about building a channel partner program in your business.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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