WhatsApp has revolutionized the way we interact with our friends, loved ones, and even businesses. So much so that “WhatsApp me” or “send me a WhatsApp” has transcended from a colloquial term to one that’s made its way to dictionaries. 

Couple that with an astronomical user base and the number of people who use it every day; it has made an impact on everybody’s day-to-day communication.

Here’s a quick question: how many times has WhatsApp left you wanting more? There simply isn’t a way to be in charge of your inbox and be highly productive without letting messages get by.

Cooby and WhatsApp Web Plus are two popular solutions on the market that help you be more efficient and productive on WhatsApp. In this article, you can learn more about the solutions, their pros and cons, pricing, and more.

WhatsApp Web Plus vs. Cooby: A quick comparison

Here’s a quick overview of both solutions in terms of their functionalities, pricing, and support.

An overview of features of WhatsApp Web Plus and Cooby

Note: The information above are sourced from the official website of both WAW Plus and Cooby, and is accurate as of 27/3/2023.

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A closer look at Cooby
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What is WhatsApp Web Plus?

WhatsApp Web Plus is a browser extension you can use along with WhatsApp. 

It adds to the web application features and provides more sales, marketing, and productivity features that help you communicate faster and smarter.

WAW Plus provides the following functionalities: 

  • Productivity features
  • Reinforced privacy
  • Custom features
  • Integration
  • Webhooks

WhatsApp Web Plus features

Here’s a list of the functionalities that WA Web Plus offers. 

Contact lists and groups exporting

The extension lets you save contact lists easily and export the lists into a format of your choice.


WAW Plus supports custom APIs that let you automate frequent responses and send custom endpoint requests. 


You get access to customizations on top of default WhatsApp features, such as, reactions, pinning unlimited chats, voice message playback speed, and downloading user status posts.*

Note: Some of these features are known not to work occasionally.

Click to chat

You can send a custom link for prospects or customers to easily start a conversation with you on WhatsApp.

Group actions

You can bulk-join groups and perform group actions on specific “leave or join” events.

WhatsApp Web Plus support

The solution provides phone, email, and chat support. They also provide a self-help manual on their website for users to go through. 

WhatsApp Web Plus pricing

WAW Plus offers three pricing plans, Starter, Professional, and Expert. They are priced as follows when billed annually: 

  • Starter: $11.99 per month
  • Professional: $27.99 per month
  • Expert: $39.99 per month

If you choose to go with a monthly pricing plan, these are the charges: 

  • Starter: $14.99 per month
  • Professional: $34.99 per month
  • Expert: $49.99 per month

All the costs above are inclusive of taxes. 

WhatsApp Web Plus reviews

Let’s look at what users think about WhatsApp WebPlus. 

These reviews are sourced from the Chrome Web Store and the Android Play Store unless stated otherwise.


  • Many users state they find the app lock functionality very helpful
  • Other users find the customizability options useful 


  • WA Web Plus users frequently report that they cannot view or update statuses on WhatsApp through the extension. 
  • One user states that the features don’t always work as described on their website.
  • Another reviewer states that they have been charged even after canceling their subscription.

What is Cooby? 

WhatsApp inboxes can get overcrowded with messages you don’t need, and unfortunately, there’s no inherent functionality that lets you organize messages.

What if you could organize, prioritize and find your chats better? It solves many problems. Your conversations won’t slip through the cracks, and you get the space to be more productive.

Cooby helps you simplify overwhelming WhatsApp inboxes.  With Cooby, you can take control of your WhatsApp in the following ways: 

  • Use it for multiple use cases, such as personal and business
  • Sort conversations into default or custom tabs
  • Achieve Inbox Zero on WhatsApp
  • Take notes
  • Set reminders
  • Integrate with your CRM and more

It’s a Chrome Extension that works with your WhatsApp web, whether you have a personal or WhatsApp Business account, and can be set up in only a few seconds. Since it works on top of WhatsApp web, it doesn’t have a steep learning curve. 

Cooby features

Cooby offers a comprehensive set of features that helps you gain control over your out-of-control WhatsApp inbox. 


A cluttered WhatsApp inbox is a nightmare. With Cooby, you can ensure peak performance of your customer-facing team by achieving Inbox Zero every day. It helps you have the highest focus on conversations that matter the most for your business.

Message tabs

Cooby automatically provides you with a set of default tabs to help you find and prioritize conversations better. These are:

  • Starred
  • Needs reply
  • Closed
  • Unread
  • Groups, and
  • Follow up

You can also create custom tabs to keep your inbox organized better, and clutter-free.

CRM Integration

Cooby seamlessly integrates with Salesforce and HubSpot CRM. This integration allows you to create contacts, update existing ones, import and export conversations, and perform CRM tasks without changing tabs constantly.


Have one conversation or a bunch that you’d like to tackle later? Easily set up WhatsApp reminders and never miss any task or activity related to a particular chat. You can set reminders for a particular date and time and Cooby reminds you when it approaches.

Calendar integration and meetings

Quickly schedule meetings with your contacts with the calendar integration from Cooby. Connect your Google Calendar and set meetings right from WhatsApp.

Message broadcast

Seamlessly send WhatsApp broadcasts to contacts instead of having to send them individually. Select a saved template you’d like to broadcast and you’re good to go. Cooby provides a way to send unlimited broadcasts at the same time without having to create new list for every 256 contact. Irrespective of the number of chats, all of them should be in the same Cooby’s system tab to broadcast a message to all. 

CRM actions

Sync all WhatsApp messages to CRM and reduce your administrative work. You can update CRM tasks and contacts, directly form within WhatsApp. Cooby helps managers and leads have the complete visibility of WhatsApp communication on the CRM so they don’t need to track it separately. 

Cooby users can choose whether they want to go for manual or auto sync. Manual sync take only the chats you choose to the CRM. On the other hand, auto sync takes all business communication to your CRM. Cooby supports both HubSpot and Salesforce, building a bridge toward achieving WhatsApp visibility for several reputable companies. 

Message templates

Save more time with message templates from Cooby. You don’t have to manually copy and paste lines from other docs. Simply create templates and personalize them with variables and send them when they’re ready. 


Have to take something down important while you’re having a conversation? Quickly take notes with Cooby and ensure you don’t lose important information again. 

Cooby pricing

Cooby offers two plans: Cooby Pro and Cooby Teams, and they’re priced as follows: 

When billed semi-annually:

  • Cooby Pro: $10.49 per user, per month
  • Cooby Teams: $6.49 per user, per month

If you choose to go with a monthly plan, it costs: 

  • Cooby Pro: $12.99 per user, per month
  • Cooby Teams: $7.99 per user, per month

Note: Team plan includes three users and you get access to prioritized feature requests. 

features of team plan vs. pro plan

Both plans also include a 7-day free trial right off the bat. You can get started today.

Cooby support

Cooby provides free onboarding assistance, along with customer support via email and chat, and they’re available round the clock, regardless of the plan you choose. 

However, you get premium support on the Teams plan. 

Cooby also provides a comprehensive self-help resource repository on its website, with which you get access to: 

  • Integration guides
  • FAQs and answers, and 
  • Everything you need to know about Cooby

What’s more, Cooby makes its product roadmaps public. This means you can track top and trending feature requests, and view the latest changelog, and bug reports. In the open roadmap, you get to view all requests that are under review, planned, and in progress. You can also interact on the forum, which lets you comment and upvote requests. 

Don’t see a feature you want? You can easily raise requests yourself and report the bugs or issues you face.

Cooby reviews

Here are some pros and cons according to Cooby users. 

Note: All reviews and opinions are sourced from the Chrome Web Store, Cooby’s official website, and the Open Roadmap forum unless stated otherwise.


  • Many users have reported a massive growth in productivity since they started using Cooby
  • One user reports that Cooby is highly convenient, and efficient and helps organize their WhatsApp inbox effectively
  • Another user using Cooby for sales reports a 100% increase in customer engagement and a 25% increase in conversions
  • According to a customer, Cooby’s support team is receptive to feedback and suggestions 


  • While on slow/laggy internet connection it lags too. (G2)
  • Ability to update status from WhatsApp Web would be a good to have feature.

Cooby FAQs

Here are some of Cooby’s frequently asked questions and their answers. 

1. Can I change numbers on Cooby whenever I want?

Yes, you can. However, changing numbers frequently will not retain your settings, custom tabs, and other functionalities you’ve already set up.

2. Can I use my regular WhatsApp number?

You can use your regular or business WhatsApp number. Cooby is designed to work with both to let users with different needs and preferences take control of their WhatsApp inbox.

3. Can I integrate my WhatsApp API number?

Cooby works around the commonly known limitations of WhatsApp API, such as waiting for approvals, 24-hour messaging restrictions, and using only WhatsApp-approved templates. Cooby supports regular and business WhatsApp, but not WhatsApp API numbers.

4. Is Cooby a CRM?

No, Cooby is not a CRM. Cooby lets you perform CRM tasks within the application, such as capturing contact information, conversations, and more. Cooby seamlessly integrates with HubSpot and Salesforce.

Why Cooby stands out

Cooby is much easier to set up and use, and does more to help you become more productive. 

While WhatsApp Web Plus is a good third-party solution, Cooby does a lot more than provide interface tweaks to WhatsApp. 

With Cooby: 

  • There’s no API requirement
  • Integrate with Salesforce and Hubspot, with more options in the works
  • Take notes, set reminders, and seamlessly schedule meetings with your clients
  • Make sure your issues are taken more seriously
  • Get access to the product roadmap which means you know exactly what’s in progress, and what’s coming up, and 
  • Ensure your data is safe

Start your free trial now and see what Cooby can do for you. No credit card required. 

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

Sobre o autor

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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