It all started with a simple idea. As WhatsApp became increasingly popular worldwide, entrepreneurs and small business owners realized the app's potential as a powerful tool for customer engagement. 

But there was a problem: the app was designed primarily for personal use, not for business. Recognizing this need, WhatsApp began to explore the idea of creating a dedicated app for business users. After months of research and development, the WhatsApp Business app was born. Today, it's helping businesses of all sizes to connect with their customers in new and exciting ways. 

In April 2022, more than 2.44 billion unique active users were reported on WhatsApp, making it the leading communication channel.

As an agency owner, you always look for new ways to communicate with clients, manage data, and promote your business. And you need all this done at the lowest expense possible to streamline your agency. Considering this, we will tell you how you can easily use WA business without investing heavily in WhatsApp Business API to improve your communication with potential and existing clients.

Different ways agency owners can use WhatsApp Business

The needs of a budding business are always different from the needs of an established one. The client base in the earlier phase remains relatively smaller, it can get easily handled using the WhatsApp Business App. 

Let’s see how WhatsApp Business can quickly provide pace to you, help you target more relevant leads, and convert them into long-term clients. 

When you register yourself in the WA Business app, you get these many features to help your agency:

  • 1 active session
  • Broadcast messages to upto 256 contacts in one list
  • Free for all types of businesses
  • Catalogs, cart, pricing, etc.
  • Labels and filters to sort your customers
  • Payment options

You only need a simple phone verification to help your agency get the many benefits of WhatsApp Business. 

Did you know? Cooby supercharges WhatsApp Business app and provides necessary features like CRM integration, Inbox Zero, notes, reminders, ability to sort a chat, and other beneficial functionalities to make your communication more effective and delightful for your clients.

Get started with Cooby for free

Client communication

At an early phase, you require more personalized communication to attract clients and retain them. WhatsApp Business App can be a game changer here.

With the WA Business app, agency owners can easily communicate with their clients, share important updates, and resolve queries in an async manner. The app's user-friendly interface ensures a hassle-free experience, and the availability of read receipts makes it easy to track messages’ status. Moreover, the app is free to use, unlike WhatsApp Business API, which requires a fee to be paid. 

  • Register your phone number and set up your business profile
  • Add your clients' phone numbers to your contact list
  • Create a broadcast list or a group chat to send messages to multiple clients at once
  • Send personalized messages to individual clients using the chat feature

By using WhatsApp Business App, you can not only save money but also improve communication with clients and increase customer satisfaction.

Internal communication

Internal communication is one of the key pillars of a rising agency in its early phases. WhatsApp Business App offers agency owners an efficient and reliable means of internal communication. 

With its user-friendly interface, teams can easily communicate, collaborate, and stay connected, regardless of location. The app allows for seamless communication between team members, regardless of whether they're in the office, out in the field, or working remotely. 

Moreover, WhatsApp Business offers all the necessary features for internal communication, including group chats, file sharing, and voice and video calls. 

Promotions and marketing

WhatsApp Business helps promote agency so it can rise from ‘never-heard-of-it’ sort to the ‘I-love-it’ sort. WhatsApp Business offers several features that can help agencies with promotions and marketing. One of the key benefits is the ability to create and broadcast messages to customers on a large scale. 

This can be done using WhatsApp's broadcast lists. It allows agencies to send messages to multiple customers at once.

Customer support

No one loves buying a product or taking service from someone who doesn’t care after the payment is done. 

A survey done on customer service found that companies focusing on providing quality customer services easily outperform their competitors by nearly 80%

As an agency owner, you must understand the importance of paying quality attention to your hard-earned clients. 

WhatsApp Business app can significantly improve customer service for an agency. It allows for easy communication between clients and agents in real-time, which helps in addressing customer queries and concerns promptly. The app also allows for personalized messaging, which can make clients feel dearly valued and improve their overall experience.

The app supports using rich media like images, videos, and documents, providing more detailed information to clients. 

Is WhatsApp Business API right for your agency?

When we start a business, we all dream of seeing it grow and expand before us. But as the business grows, so does its need. Imagine feeding your toddler the same food as when they were an infant. Could you expect the same growth? The same happens when you start an agency and when you see it grow.

When an agency grows, so does its client base. Handling many clients with the same efficiency and quality might almost be impossible for you. There are two options: either WhatsApp Business API or other WA business tools. 

WA API is a service provided by WhatsApp for businesses to reach a large number of customers with ease. WA API is nothing but an expansion of the WA Business platform where WhatsApp provides businesses with the ability to perform actions such as:

  • Integration with CRM and marketing automation software
  • Messaging templates for quick responses
  • High-end encryption to keep your data secure
  • Payment with multi-currency support
  • Free 1000 conversations

However, there are limitations regarding the type of message you can send; for example, there are limitations on promotional messages. Also, you need a third-party provider to integrate APIs into their systems. This leads to additional costs. As an agency owner, you might not want to incur these many costs with limitations on what you can send. 

WhatsApp API makes sense for companies or enterprises who have a massive client base and they need to keep them engaged. However, if you’re an SMB or startup, you should consider tools that aren’t heavy on the pocket, but can deliver the functionalities you expect, keeping efficiency and effectiveness in client communication as major priorities.

Cooby is a simple tool you can use as an extension to your browser. It enhances your basic WhatsApp with productivity features, saving you time for other activities while maintaining top-notch customer service.  It also improves your agency's efficiency through powerful automation tools. Here are some of the features:

  • Organize inbox using tabs.
  • Create notes for yourself or your team
  • Set up reminders to never miss a follow-up or an important task.
  • Create message templates for quick and easy responses
  • Broadcast messages without any limitations
  • Reach Inbox Zero to perform at peak without letting your blood pressure rise
  • Integrate WhatsApp with CRMs like Salesforce, HubSpot, etc.
  • Perform numerous CRM tasks right within your WhatsApp

And all this becomes possible without worrying about your technical skills. All you need is a simple Chrome extension. 

Toward more effective messaging

Cooby provides agencies with the required tools to seamlessly manage interactions with customers. These tools help you reach more customer, engage them better, solve their queries, and ensure improved conversion and retention.

WhatsApp API becomes beneficial for agencies in the later stage when you have a massive client base, and you’re using WhatsApp to interact with them. However, it comes with its challenges. Cooby offers a transparent solution without any hidden or concealed costs to operate customer interactions at scale. It helps you convert better and retain more clients.  

Learn more about how to achieve Inbox Zero on WhatsApp.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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