What do you think when you hear a message notification sound? It's likely that your thoughts immediately go to WhatsApp, the omnipresent titan of communication platforms. 

It’s no wonder, considering that this tiny green app has subtly embedded itself into the daily lives of over two billion users worldwide. Beyond our individual experiences and conversations, there's a vast universe of WhatsApp waiting to be explored.

Let’s look at the most interesting WhatsApp usage statistics and explore how people leverage WhatsApp. This is not just a trip into numbers and percentages but a revealing narrative about the impact of technology on human interaction and how it’s shaping our global communication landscape. Buckle up and enjoy this expedition through the world of digital chatter.

Interested in exploring broader trends in WhatsApp? Take a deep dive into WhatsApp statistics.

Top WhatsApp usage statistics

​​In today's hyper-connected era, WhatsApp stands as an undisputed titan, facilitating seamless communication across the globe. The following section delves into WhatsApp’s intricate world, unveiling its top usage statistics and showcasing its meteoric rise.

  • WhatsApp currently boasts a staggering 2 billion active users across the globe, making it the most widely used mobile messenger app in the world.
  • On average, Android WhatsApp users dedicate approximately 38 minutes of their day to the app.
  • When looking at the most common queries people search for via Google, WhatsApp Web is listed as the 4th most common search query. Source: Ahrefs
  • India has the highest number of monthly active WhatsApp users, a staggering 390.1 million people.
  • Between 2016 and 2020, WhatsApp added a billion new users to its platform.
  • In the six years since becoming a Facebook subsidiary, WhatsApp's monthly active user base has grown by 365%, rising from 465 million in February 2014.
  • Basically, in five years, WhatsApp doubled its monthly active users much faster than it took to get its first billion.
  • According to data shared by Statista, WhatsApp’s monthly active users will be 85.8 million users by 2023 in the US. 

WhatsApp usage by country

Get an intricate overview of the global tapestry of WhatsApp's presence and prevalence, and understand how and why some countries have adopted this platform more enthusiastically than others. Take a deep dive into these stats to unveil astonishing facts about WhatsApp usage in diverse geographies.

  • India has the largest WhatsApp users, followed by Brazil and the United States.
  • Russia had the highest growth rate (17%) in WhatsApp users in 2020, followed by India and France at 16.6% and Indonesia at 15.1%.
  • The user base of the top three countries using WhatsApp — India, Brazil, and the U.S. — exceeds 573.6 million, amounting to more than half a billion monthly active users.
  • Other countries that observed substantial growth in their WhatsApp user bases in 2020 were India (+16.6%), France (+16.6%), and Indonesia (+15.1%).
  • Throughout 2020, WhatsApp's mobile monthly active users surged by 10% or more in six distinct countries. Source: Statista
  • The four countries with the greatest number of WhatsApp users — India, Brazil, the U.S., and Indonesia — collectively added 75.4 million new monthly active users between August 2019 and August 2020.
  • WhatsApp downloads from the Apple App Store for the France region increased by 38.8% compared to Q4 2020. 
  • Turkey and Egypt have about 50 million users each, while Germany and Nigeria have about 40 million. There are 35 million users of the app in Italy.

WhatsApp user preferences 

WhatsApp users typically prefer its simplicity, security, and connectivity. They value end-to-end encryption for their privacy and appreciate features like voice/video calls, file sharing, and group chats.  Some users also appreciate the customization capabilities of the tool. Take a deep dive into the statistics below to discover what actual numbers say about users' preferences on WhatsApp. 

  • Users spent more than 15 billion minutes talking each day via WhatsApp calls in 2020.
  • While WhatsApp is one of the most important apps to people in the United States, a study completed in the third quarter of 2020 revealed that 16% of users in the US have considered leaving WhatsApp.
  • With over 40% of global Internet users older than 55 indicating that they’re worried about how companies use their personal data. 
  • 46% of Hispanic Americans use WhatsApp, compared to 23% of Black Americans and 16% of White Americans.
  • WhatsApp Chats & Calls continue to dominate as the most popular WhatsApp feature. Moreover, WhatsApp users prefer sharing texts, images, GIFs, videos & much more.
  • Will Cathcart, the Head of WhatsApp, tweeted on January 8, 2021, that more or less 175 million people message a business account daily. Source: Twitter 
  • 54% of users prefer WhatsApp to track order and delivery updates, followed by appointments, webinars, and event notifications, a preference of 50% of users. 39% of users prefer WhatsApp as a channel for Customer Service, while 23% use it to receive promotional offers on WhatsApp. 
  • 67% of people relied on Chatbot support for customer care on WhatsApp. Even WHO used WhatsApp Chatbot to disperse critical information & solutions related to Covid-19 worldwide.
  • As per reports, by 2023, businesses will start saving 2.5 billion hours with the use of the WhatsApp Chatbot.

WhatsApp user demographics

WhatsApp is popular across various demographics globally. Young adults between 18-24 represent a significant portion of users, though it's also widely used among 25-34-year-olds. 

The application sees extensive usage among business professionals for quick communication and among families and friends for keeping in touch due to its ease of use and multimedia message capabilities. Let's explore some interesting trends in WhatsApp user demographics.

  • The gender split among WhatsApp users is relatively equal, with 46.1% being female and 53.9% being male.
  • When examining the use of WhatsApp among different age groups in the U.S, the app is most favored by those between the ages of 26 and 35, with 27% of this demographic actively using the platform.
  • The percentage of U.S. internet users using WhatsApp per age group is as follows: 19% for ages 15-25, 27% for ages 26-35, 20% for ages 36-45, 17% for ages 46-55, and 13% for those aged 56 and above.
  • Looking at the gender distribution of WhatsApp users globally, data from GlobalWebIndex suggests a near-equal split, with 46.1% being female and the remaining 53.9% male.
  • 33% of WhatsApp users are college graduates.
  • 30% of WhatsApp users are aged between 30 and 49.
  • 29% of WhatsApp users earn over $75000 per year. Source: Pew Research Center
  • 50% of WhatsApp users access the platform at least once a day.
  • WhatsApp open rate is 98%, meaning that out of every 100 messages sent 98 messages are read. 

WhatsApp usage frequency

WhatsApp users tend to be highly engaged, with many using the platform multiple times daily. Users typically check for new messages first thing in the morning and last thing at night, making it an integral part of their daily communication routine. It's also used daily for quick check-ins, sharing updates, and conducting business. Let’s dive deeper into the statistics to explore the latest trends.

  • Android users spend an average of 19.4 hours per month (38 minutes per day) on WhatsApp.
  • 50% of WhatsApp users access the app daily, with a total of 78% accessing the app at least once a week.
  • WhatsApp users spend 2 billion minutes daily on WhatsApp calls. Source: DataProt
  • On average, Before the COVID-19 pandemic, users spent an approximated 195 minutes on the application every week.


  • Statista
  • BusinessofApps
  • Twitter
  • Ahrefs
  • PewResearch
  • Backlinko
  • Datareportal
  • Hootsuite
  • Forbes Advisor
  • Meltwater

What’s up with WhatsApp? 

WhatsApp's ubiquitous presence in our digital lives is evident from the platform's staggering usage statistics. The application has penetrated various demographics and geographies, making it a global communication tool. 

With features designed for simplicity, security, and comprehensive communication needs, it's no surprise that users engage with WhatsApp multiple times daily. Despite the increasing competition in the digital communication sphere, WhatsApp's commitment to user-focused innovation helps it retain and grow its user base. 

As we progress, the platform's adaptability will continue to shape how billions of people connect and communicate and, most notably, how businesses adapt to such changes.

Learn more about how businesses use WhatsApp to simplify client communications.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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