Sales teams are often puzzled about what went wrong when their numbers diverge from their aspirations.

They juggle several causes to find the actual reason. Even when they find the deal breaker, improvements are far away without a sales enablement strategy.

Sales enablement is everything that helps a salesperson sell better and faster. Many software solutions help sales teams do so. However, among the rich diversity of sales enablement tools, choosing the perfect ones isn’t a walk in the park.

You need to ensure you bring the right tools that don’t raise costs but nudge your revenue to show an upward trend.  

Look at the nine best sales enablement tools that support a winning sales strategy.

Sales enablement tools to communicate and collaborate

Communication is paramount when building and nurturing relationships with prospects and customers. Your customers expect undivided attention when it’s shared with multiple accounts. The tools below help you organize and prioritize conversation so you don’t let a single deal slip through the cracks.

You’re already aware of common communication channels like emails, WhatsApp, or phones. Here are a few tools that unlock these channels' true potential for better conversions.

1. Cooby

Cooby makes WhatsApp more organized so that sales teams can manage customer communications. It keeps conversations sorted and lets you prioritize interactions that can lead to sizeable sales opportunities.

Cooby makes WhatsApp ready for work. It’s like a smart assistant that lets salespeople be on top of their messaging game, empowering them to close deals smarter and faster.

Best sales enablement tool Cooby


Cooby offers a free trial for new users. The paid plan costs:

  • Starter. $20.99 per user per month
  • Growth. $31.99 per user per month

Talk to Cooby’s team if you need a customized solution for your use case.

What makes Cooby special

Cooby makes work easier and more organized for salespeople who spend the day managing client relationships on WhatsApp. It’s special because Cooby offers:  

  • Inbox zero. This feature keeps WhatsApp's inbox less cluttered so you can get to every client's message before their interest fades away.
  • Integrations. Auto-syncs conversations with HubSpot and Zapier, reducing administrative grunt work for sales reps. It also gives sales leaders an overview of WhatsApp conversations on their CRM.
  • WhatsApp productivity. Offer capabilities to broadcast messages to selective clients,  start a chat without saving numbers, and sync group chats to HubSpot, among other features that make your team more efficient.
  • Collaboration. Lets users add notes and tasks for your team on customer conversations. It keeps the whole team on one page, helping them collaborate and assist prospects and customers faster.
  • Coaching. Cooby helps sales leaders get a 360-degree overview of WhatsApp sales conversations, showcasing improvement opportunities.
  • Performance tracking. Leaders visualize salespersons’’ WhatsApp activity on their CRM, along with other performance KPIs, to recognize high-perfroming reps.

Sign up for a seven-day free trial and let Cooby take casual WhatsApp conversations to successful deals, closed-won!

2. Superhuman

Superhuman makes email communication faster and more organized. It automatically groups emails from your prospects and team into separate tabs. Users can set follow-up reminders and see real-time email opens to identify high-intent prospects.

Superhuman AI takes email communication to the next level, helping salespeople focus more on personalizing than repetitive writing.


Superhuman’s subscription plans are as follows:

  • Starter. $30 per user per month
  • Growth. $30 per user per month for a minimum of 5 users

What makes Superhuman special

Superhuman removes the clutter of email communication. Below are some features that give salespeople who interact with prospects over email superpowers.

  • Split inbox. Users can divide inboxes into areas of priority.
  • Snippets. Automates frequent responses with custom phrases or entire emails with attachments and recipients.
  • Team management. Makes it easier to add team members, assign roles, or remove users.
  • Team reply indicators. Prevents collision or duplication of efforts when other teammates have scheduled a reply.

3. HubSpot

HubSpot offers a centralized platform to streamline sales teams' interactions with prospects. It helps manage customer relationships and prioritizes interactions that require your team’s attention.


HubSpot offers a free plan for up to five users with free sales, support, and marketing tools. Below are notable details on HubSpot’s pricing plans.

  • The Starter plan costs $15 per user per seat
  • The Professional plan costs $90 per user per seat
  • The Enterprise plan costs $150 per user per seat

What makes HubSpot special

HubSpot gives insights into how salespeople need to move prospects faster through the funnel and close more deals. Below are some prominent features that make it possible.

  • Sales pipeline management. Builds easy-to-navigate sales pipeline.
  • Conversational intelligence. Makes coaching effective with customers’ voices captured on your CRM software.
  • Integration with communication tools. Connect with email tools to trigger sequences and sync with Cooby, letting users update contacts directly from WhatsApp.
  • Deal pipeline. Lets users add deals and assign tasks while tracking all deals in one place.

Sales enablement tools to track performance

Sales enablement focuses on helping sales reps close more deals. You need to establish a baseline for this performance and monitor it closely to see if your efforts make an impact.

Below are a few tools to enable your team to track and measure performance while encouraging salespeople to do their best.

4. Ambition

Ambition scores salespeople’s performance based on the benchmarks you set. It integrates with your CRM, where sales reps log their activity. With this tool, managers can encourage sales reps to log their activity correctly to be on the scoreboard. It inspires salespeople to log their activity on time and present their quotas.

What makes Ambition special

Below are some features of Ambition that make it a special tool to track sales performance.

  • Sales TVs. The tool keeps salespeople motivated with leaderboards, goals, and custom messages.
  • Sales anthem. You can add a personalized sales anthem whenever a sales rep exceeds their milestones.
  • Integrations. Ambition integrates with conversation intelligence platforms, learning management systems, and various other business tools to aggregate data and use it to improve coaching.


Ambition’s pricing is available on request. You can contact the team for more information.

5. SalesLoft

SalesLoft monitors the actions that translate into revenue inflow and uses this data to improve sales training. The software provides deal visibility and helps you clearly forecast your revenue pipeline.

What makes SalesLoft special

Below are some features that make SalesLoft a must-have for growing sales teams.

  • Cadences. Creates pre-defined sequences to personalize outreach efforts.
  • Analytics. The analytics platform offers insights into reps’ performance and visibility into real-time sales pipeline health.
  • Campaign management. Supports client interactions and updates.


SalesLoft’s monthly plans cost between $125 and $165 per user. Contact SalesLoft for more details.

Sales enablement tools to train and coach your reps

Sales coaching needs the right inputs to personalize training according to your team’s performance gaps. These sales enablement tools deliver insights to help your team improve on their unique weakness and help them reach their potential where they close more deals faster.

6. Brainshark

Brainshark offers a data-driven sales readiness platform to support client-facing teams. It delivers insights to coach sales teams with on-demand training and coaching. You can create a scorecard to visualize sales performance trends.


Brainshark is available on request. Get in touch with the team to get a quote.

What makes Brainshark special

  • Onboarding and training. Brainshark helps new salespeople close deals quickly with on-demand training. It identifies learning gaps and provides continuous learning for skill retention.
  • Coaching. Lets users create practice activities and training materials for various selling scenarios.
  • Scorecards. Visualize your team’s learning trends to make improvements and assist salespeople to perform better.

7. Fireflies

Fireflies automate meeting notes to let you review a meeting in a few seconds and use it for training. It transcribes voice conversations and places them into different buckets like tasks, action items, or questions, helping you focus on key interactions later.

Sales teams can easily collaborate on these notes and assign tasks on specific interactions.


Fireflies offer a free plan with unlimited transcription and 800 minutes of storage. Below are some notable details about Fireflies’ pricing.

  • The Pro plan costs $10 per seat monthly when billed annually.
  • The Business plan costs $19 per seat per month on an annual billing.
  • The Enterprise plan comes for $39 per seat per month.

What makes Fireflies special

Fireflies joins video conferencing meetings that have a URL. It supports all major platforms, such as Zoom, Google Meet, Webex, Microsoft Teams, and GoToMeeting. Below are some notable features that make it unique for salespeople.

  • Upload audio files. Lets users upload pre-recording audio files in MP3, M4A, or WAV format.
  • Smart search. Makes it easier to look for keywords and themes in a conversation.
  • Soundbites. Creates sharable snippets of your important conversations on the Fireflies dashboard.

Sales enablement tools to create and manage content

Sales content has gone way beyond Microsoft PowerPoint presentations. Modern revenue teams have content like one-pagers, battle cards, personalized interactive demos, and whatnot, assisting a sales rep in navigating conversations with prospects.

Below are some sales enablement tools to help your team manage and use these content pieces when the timing is right.

8. Storylane

Storylane lets salespeople create visually stunning interactive demos to convert visitors into customers while shortening the sales cycle. Your team can personalize demos based on your visitors’ unique needs, increasing engagement and conversions.


Storylane offers a solo plan for free. Below are a few details on its paid version.

  • The Starter costs $40 per month for 2 users.
  • The Growth costs $500 per month for five users.

The company offers enterprise plans at custom pricing.

What makes Storylane special

Sales team can use these demos as leave-behinds, empowering your prospects to get buy-in from stakeholders and close deals faster. Below are some notable features of Storylane that make it special.

  • Personalization. Lets users customize demos for prospects without any coding knowledge.
  • Demo reveal. Gives information about demo visitors. You can see details like company name, tech stack, location, helping you reach out with the right context.
  • Analytics. Provide engagement data on an individual lead level using demo experience replays.

9. Canva

Canva lets salespeople use set marketing templates to create presentations and one-pagers personalized to their clients. They can use drag-and-drop to add visual elements to branded templates, helping them self-serve rather than depend on designers.

What makes Canva special

Canva doesn’t require technical knowledge, making it easier for salespeople to create visuals. Below are some of its standout features.

  • Brand kit: This kit lets the sales team use branded templates to create sharable presentations for their clients while keeping up with the brand’s look and feel.
  • Content management. Canva provides a platform for storing all designs in one place, making it easier to share when necessary.
  • Templates. You get access to several templates and visual elements to design appealing presentations.


You can try Canva for free. The Pro plan costs $12.99 monthly for a brand kit and several exclusive visual elements for paid users.

Sales enablement tools - FAQs

How to choose sales enablement software

Adding a tool to your sales enablement tech stack requires considerable research and clarity of requirements. Ask yourself the following questions to find tools that would perfectly fit in.

  • Will the tool meet sales teams’ needs? Understand whether the tools you’re considering onboarding are nice-to-haves or must-haves for your organization.
  • Will the tool streamline sales communication? Sales communication, both internal and external, are essential in a buyer’s journey. Look at your present system and understand how the new tool would make it more organized and add efficiency for your reps.
  • Will the new tool scale with the business? Look at the software's flexibility and agility. It would be nice to explore whether medium and big companies use it. You can read reviews on platforms like G2 or Capterra to understand users' experiences from such organizations.
  • Will it be easier to bring new reps on the platform? Check if you can coach salespeople one-on-one when you onboard a new rep. Take a look at the tool's learning curve. See to it that people with no prior experience can easily adopt it.
  • Will it be easier to estimate and visualize sales performance? Look into the tool's analytics module and check if it provides actual inputs to improve sales performance.

What to look out for in a sales enablement software

You should look for a few things when enabling your sales team.

  • When onboarding a tool to manage content, dive into how easy it is to search content. Check if the tool returns results when you search for a specific keyword. If you need tech support’s help to find the content you’re looking for, that’s a sign to consider an alternative.
  • When onboarding a tool to manage sales conversations, explore if your sales reps can easily collaborate on sales interactions, save them, and view them, among other insights on customer relationship management software. Determine how easily the tool fits into your current tech ecosystem. Ensure the software complies with the best security practices, as you’ll deal with customer data.
  • When onboarding a tool to coach and train sales reps, look for naming conventions and evaluate its proximity to industry standards. Some tools change nomenclature frequently. It's better to find other alternatives in such cases.
  • When onboarding a tool to track and monitor sales performance, see if it needs a dedicated person to pull reports or create custom dashboards. If you're a small business, you might need someone dedicated to managing the tool. In such cases, onboard software allows you to easily pull visualizations without navigating several nuances of data.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Sagar Joshi
Content Marketing Manager at Cooby

Sagar Joshi strongly believes that content marketing is a way of helping people. It motivates him to write well-researched content pieces on sales, marketing, and customer experience. In his free time, you can find him reading a book, learning a new language, or playing badminton.

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