WhatsApp Business has emerged as a powerful tool for customer engagement, offering direct, personalized communication. However, managing these interactions manually can be time-consuming and inefficient. 

Why making your life complicated when you can use automation tools? These tools can streamline your workflow, enhance customer service, and boost productivity. 

In this blog, we’ll explore how to revolutionize your workflow with WhatsApp Business automation tools and highlight ten companies providing top-notch WhatsApp automation tools.

What is WhatsApp Business Automation?

WhatsApp Business automation involves using software to automate repetitive tasks such as:

  • sending messages
  • responding to queries
  • managing customer interactions

Automation can help businesses save time, reduce errors, and provide consistent communication, allowing teams to focus on more strategic activities.

Benefits of WhatsApp Business Automation Tools

  • Enhanced Efficiency: Automation handles routine tasks, freeing up valuable time for your team.
  • Improved Customer Service: Instant responses to customer queries can improve satisfaction and loyalty.
  • Consistency: Automated messages ensure consistent communication, maintaining your brand’s voice.
  • Scalability: As your business grows, automation can handle increased communication volume without additional resources.

Top 7 Companies Providing WhatsApp Automation Tools

If you are using WhatsApp as your main communication channel, these WhatsApp automation tools are for you:

1.Cooby: Connect WhatsApp with your CRM

Cooby is an efficient WhatsApp automation tool that covers all your needs in an impressive, productive manner. Cooby:

  • Integrates your CRM seamlessly into WhatsApp
  • Effortlessly keeps your CRM up to date
  • Achieves the elusive inbox zero with ease
  • Tailors your WhatsApp inbox to your needs
  • Connects with your customers instantly
  • Manages multiple chats with a single click
  • Bulk imports and exports your contacts
  • Schedules and sends recurring message


Cooby has three different pricing packages based on your needs. Starting with $15 USD per month, your WhatsApp automation journey begins here! For more information, visit: Cooby pricing 

Cobby’s customers mention that the Cooby automated tool has been a game-changer, saving them at least 30 minutes daily. It helps them organize their WhatsApp messages effortlessly, so they no longer waste time switching and searching between groups and individual chats. Now, they can focus more on what truly matters.

***Review taking from Cooby

2. Twilio: WhatsApp Business Platform

Twilio offers a robust API for WhatsApp that allows businesses to send automated messages, notifications, and alerts. It supports rich media and can be integrated with CRM systems to provide personalized communication.


Twilio uses a calculator system to estimate your WhatsApp costs, you can try it here: Twilio pricing

Some of its customers say that after evaluating various options, they were confident that Twilio provided the robust stability they required. Its security features, high performance, and solid infrastructure stood out to them. ***Review taken from Twilio

3. Bird: Next generation CRM

Bird’s WhatsApp Business API enables automated messaging, customer support, and notifications. Its platform offers drag-and-drop functionality, making it easy to create automated workflows without coding.


Their contact base pricing starts with $45 USD per month and a minimum of 3,000 contacts. Find out more here

Bird’s customer like to use this automation tool, as they believe people naturally seek assistance through the channels they know best. That's why it's crucial to provide a range of options and allow customers to select the one they feel most comfortable using.

***Review taken from Bird

4. Zendesk: AI first service catered to humans

Zendesk integrates with WhatsApp to provide automated customer support. It allows businesses to manage WhatsApp conversations within the Zendesk interface, using bots to handle common queries and escalate complex issues to human agents.


Zendesk offers two different prices depending on whether you are a service team o sales team. For instance, for the sells team, the monthly cost starts with $19 USD per month, and it increases according to your needs. For more information, visit their pricing page here.

Zendesk customers are big fans of the platform because its API empowers them to present customer data to agents in innovative ways, resulting in a smoother and more personalized experience.

***Review taken from Zendesk customer stories

5. Chatfuel: AI agents for automated sales

Chatfuel specializes in chatbot creation for WhatsApp. Its platform helps businesses build AI-driven chatbots that can handle customer inquiries, book appointments, and provide product information automatically.

Its most popular features are:

  • Live chat
  • Shared inbox
  • Assigning agents
  • Mobile inbox app
  • Triggering flows from Live chat


Its WhatsApp automation tool starts with a price of $35 USD per month, but you can customize according to your needs. 

Their customers mention to have reduced expenses and increased sales by qualifying leads with a ChatGPT WhatsApp bot from Chatfuel.

***Review taken from Chatfuel customer stories

6. WATI: WhatsApp Team Inbox

WATI offers a comprehensive solution for automating WhatsApp communication. Its features include automated responses, workflow automation, and integration with various business tools like Google Sheets and CRM systems.


Its automation tools solutions start with $39 USD per month. For more information, visit here 

According to its customers, WATI helps to increase customer satisfaction and reduce lead capturing time by almost 50 %.

***Review taken from WATI case studies

7. Yellow.ai

Yellow.ai offers an AI-driven WhatsApp automation tool. It provides intelligent chatbots that can handle customer service, sales inquiries, and feedback collection, enhancing the overall customer experience.

Its main features are:

  • Generates high-quality leads
  • Boosts lead conversions 
  • Gets a 360° user profile
  • Cuts costs by 60%


For prices, contact them directly on their webpage here

Yellow.ai customers have been able to handle millions of queries in short time due to the generative AI powered WhatsApp chatbots.

***Review taken from Yellow.ai case studies

Implementing WhatsApp Business Automation Tools

To implement WhatsApp Business automation, follow these steps:

  1. Identify Repetitive Tasks: Determine which tasks can be automated to save time and improve efficiency.
  2. Choose the Right Tool: Select an automation tool that fits your business needs and integrates with your existing systems.
  3. Set Up Automated Workflows: Use the chosen tool to create workflows for sending messages, responding to queries, and managing customer interactions.
  4. Test and Optimize: Regularly test your automated workflows to ensure they are functioning correctly and optimize them based on performance metrics.
  5. Monitor and Adjust: Continuously monitor the effectiveness of your automation and make adjustments as needed to improve performance and customer satisfaction.

WhatsApp Automation Tools - Conclusion

WhatsApp Business automation tools can significantly enhance your workflow, improve customer service, and boost productivity.

By leveraging the capabilities of these tools, businesses can stay ahead of the competition and deliver exceptional customer experiences.

Consider exploring the options provided by Cooby, Twilio, Bird, Zendesk, and others to find the best fit for your needs and start revolutionizing your workflow today.

"Cooby created a massive impact on our business. Our teams became more efficient and effective in managing clients on WhatsApp."

Pascal Lammers
Head of Digitization, Mission Mittelstand GmbH

About the author

Dani M.A
SEO Expert

She loves browsing the web, discovering emerging trends, and exploring the latest marketing tools. She is always up-to-date with the latest developments in SEO, social media, and content strategies. Besides digital pursuits, she trains for triathlons and enjoys trying unusual foods.

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